Sep 7, 2020
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2 min read
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By
Frank Lagendijk

Introducing a new interview series: Build With Users

Build With Users is an interview series sharing lessons on how software startups with traction are building their business leveraging a user community. We’re interviewing the people behind these startups to learn about how they grow their community, keep people engaged, and use their community to improve their product.

The goal here is that the rest of us can learn from their examples and build their own thriving user community and software startup.

Why care about this?

We believe that a lot of SaaS business will get commoditized and just having a great product isn’t all to great success. Having a group of people that care about your brand and product is critical. The ultimate form of it is a lively user community. It keeps people close beyond your core offering – there’s a greater purpose than just the value of your product. Above all, it’s the best way to consistently connect and learn from users to improve your offering faster than anyone else.

Why this series got started

As the founders of Shipright, we’ve been diving deep into building SaaS businesses and specifically; product. Lately, we’ve noticed a lot of great software companies are leveraging a community to drive their success.

Inspired by the works of Bailey Richardson, Greg Isenberg, a16z (with their community series), we’re diving deeper specifically into how software companies are leveraging communities to drive their product & business.

Subscribe to the series to stay tuned 👇

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